Category Archives: P.M. Case Studies

Case Study: (dis)location

(dis)location (Shamash, 2009) tells stories of five characters living in Salvador, Brazil. Randy Horton assisted in the development of the web & mobile media and lead the experience engineering of the project.

The Client: Sarah Shamash

The Need
(dis)location (Shamash, 2009) tells stories of five characters living in Salvador, Brazil. Mediaboot assisted in the development of the web & mobile media and lead the experience engineering of the project.

The Solution
I provided expertise in Web and Mobile technologies and co-created an iphone application and Web site experience that extended documentary research into experiential media. Ms. Shamash provided the documenary research, assets and storyline while we lead the technical execution and experience engineering for the Web and Mobile versions.

The iphone app uses the viewer’s global positioned coordinates and iphone functions to trigger audio and image based narratives. The user can navigate a hand-drawn map of a neighborhood from Salvador, Brazil through a transposed geography of time and space.

The engineering process included multiple design mock-ups and interface prototypes for both mobile and Web versions of the project. I applied agile project management methodologies (scrum) while conducting user tests throughout the experimentation phases of the project.

The Results
The multi-lingual Web site and iphone application were created within four months from project start to completion. In addition, I created the distribution and installation packages for the iphone version. The project was based on a self-directed co-production with the Banff New Media Institute, lead by Ms. Shamash.

As documentary media and transmedia, the audience experiences ‘locative media’ (media based on someones location in the world) across various other media, including film, podcasts, still image and audio. Each media conveys the story through its defining properties, and hence contributes to a trans media narrative.

Case Study: The Learning Library

The learning library needed to lower the cost of producing their online courses while also expanding the reach of their courses into different markets.

The Client:
The Learning Library

The Need
The learning library needed to lower the cost of producing their online courses while also expanding the reach of their courses into different markets.

The Solution
Randy Horton lead the consulting and development team that automated design and content creation processes to speed up production of course content. During this process the Learning Library expanded the functionality of the course delivery system to include publishing courses onto dvds, and print material. Mr Horton managed the changing requirements through CRP (Change Request Processes) in order to manage the timeline and stake holder expectations, while still delivering valued services throughout the project.

The Results
Mr. Horton helped The Learning Library revolutionize their elearning deployment practices by offering the fastest, easiest and most effective way for educators to deliver online courses.

Specifically, Randy reduced The Learning Library course production time from 3 weeks/course to less than one hour. This was achieved by automating course production using a MSWord document as the content aggregate system and converting it into the course format in literally seconds. The project used a combination of Adobe Flash, XML and custom components to create a scalable elearning platform that integrated with the TLL course delivery architecture. Now educators, speakers or companies can…

  • Publish courses to the web, cd-rom or book – instantly!
  • Deliver flash video, simulations and quizzes to enhance learning
  • Offer trackable interactive learning to subscribers
  • Fully brand the course delivery system, including logo and organization colours
  • Offer corporate training across networks and track results

Case Study: School-Day

School-Day hired Randy Horton to manage the implementation of their flag-ship product: School-Day.com, an online management system for parents, teachers and children.  Mr. Horton designed School-Day’s brand identity, advised on the user experience and information design for the Web site and managed the entire project’s design, development and implementation which consisted of a budget well over $3 million.

The Client: School-Day

The Need
School-Day hired Randy Horton to manage the implementation of their flag-ship product: School-Day.com, an online management system for parents, teachers and children.  Mr. Horton designed School-Day’s brand identity, advised on the user experience and information design for the Web site and managed the entire project’s design, development and implementation which consisted of a budget well over $3 million.

The Solution
A user-centric approach to portal design was the foundation of the management practice.  Using SCRUM and other agile management methodologies like Kan Ban and Rational Rose, Mr. Horton lead the implementation of the flag ship product and recommended creating focus groups, and targeting dedicated users of the software in order to accommodate testing and development of the core product.

“Why not open the software to be used by community centers, social networks and like-minded organizations?  Lets get a test-bed of users and ensure we develop for specific needs instead of guessing.”

The Results
Mr. Horton secured the first test-bed of users.  He leveraged his long-term contacts with the Cabbagetown Community Centre, who had a significant need for the product and created ‘My Community’, an alpha release of the software.  The benefits of this initiative included…

– Ability to debug the software with real users
– Provide motivated initiatives that inform customer support, and feature enhancement processes
– Integrity and ecommerce testing
– Acceptance testing of existing features and methodologies

Without Mr. Horton’s involvement at this critical stage of the project, School-Day and My Community would not have been able to secure its current, leading position in the online education management marketplace.

Case Study: Kaboose.com

Kaboose requested Mr Horton to provide project management services  to create the world’s first family friendly search engine. He applied his special expertise to fulfill the contract to build the world’s first, family-friendly search engine in 2003, and consulted with Kaboose to help build their infrastructure in project management methodology, and team building up until 2005, prior to their public offering.

The Client: Kaboose.com

The Need
Kaboose requested Mr Horton to provide project management services  to create the world’s first family friendly search engine. He applied his special expertise to fulfill the contract to build the world’s first, family-friendly search engine in 2003, and consulted with Kaboose to help build their infrastructure in project management methodology, and team building up until 2005, prior to their public offering.

The Solution
Mr. Horton sourced the development team, created the project plan, developed and deployed the solution for their search engine concept. The aggressive timeline required developers to work on-site for a period of 4 months. They continually worked with Kaboose to establish their search engine application and adjust its functionality to support ongoing business needs.

The Results
The world’s first search engine application supporting banned content filters, online ad management, directory support and a fully functional administration area with multi-level permissions in order to support delegation of tasks and directory management. In addition to completing the project on time and on budget, Kaboose extended our contract for nearly two years as we lead the internal development of games, marketing and advertising campaigns and team development.

Mr Horton directed the development of the proprietary technology which integrated linux, MS Sequel Server, .net and .php technologies. The unique mix of technologies awarded Kaboose government re-embursement through SRDC funds, for contributing to the development of Canadian technology and strategy. The cross section of technologies also enabled full integration of the search appliance with the existing Kaboose system architecture.

Case Study: Birthday in a Box

Birthday in a Box required a Web site redesign which included new functionality to be integrated with Microsoft Site Server. They were wrestling with changing requirements, design modifications and a lack of process. The project was delayed, and eventually came to a halt after eight months of development.

The Client: Birthday in a Box

The Need
Birthday in a Box required a Web site redesign which included new functionality to be integrated with Microsoft Site Server. They were wrestling with changing requirements, design modifications and a lack of process. The project was delayed, and eventually came to a halt after eight months of development.

The Solution
I worked with the Birthday-in-a-Box team to solidify the scope of the project, provide project management and production methodology and lead the development of the new site.

The Results
The new Birthday-in-a-Box site was redesigned and launched within 3 months. The usability of the site and the ordering process was improved. The changes were a key factor contributing to an increase in revenue of over 300% within the first four months from re-launch.

Specifically, we worked closely with the development team at Birthday-in-a-Box while taking over the management of the design process. We identified the scope, resources, timeline and methodology for the project and implemented the solution with the Birthday-in-a-Box team.