The Client: Birthday in a Box
The Need
Birthday in a Box required a Web site redesign which included new functionality to be integrated with Microsoft Site Server.
They were wrestling with changing requirements, design modifications and a lack of process. The project was delayed,
and eventually came to a halt.
The Solution
We worked with the Birthday-in-a-Box team to solidify the scope of the project, provide project management and production methodology
and lead the development of the new site.
The Results
The new Birthday-in-a-Box site was redesigned and launched within 3 months.
The usability of the site and the ordering process was improved. The changes
were a key factor contributing to an increase in revenue of over 300% within the first four months from re-launch.
Specifically, we worked closely with the development team at Birthday-in-a-Box while taking over the management of the design process. We identified the scope, resources, timeline and methodology for the project and implemented the solution with the Birthday-in-a-Box team.