Case Study: Birthday in a Box

Birthday in a Box required a Web site redesign which included new functionality to be integrated with Microsoft Site Server. They were wrestling with changing requirements, design modifications and a lack of process. The project was delayed, and eventually came to a halt after eight months of development.

The Client: Birthday in a Box

The Need
Birthday in a Box required a Web site redesign which included new functionality to be integrated with Microsoft Site Server. They were wrestling with changing requirements, design modifications and a lack of process. The project was delayed, and eventually came to a halt after eight months of development.

The Solution
I worked with the Birthday-in-a-Box team to solidify the scope of the project, provide project management and production methodology and lead the development of the new site.

The Results
The new Birthday-in-a-Box site was redesigned and launched within 3 months. The usability of the site and the ordering process was improved. The changes were a key factor contributing to an increase in revenue of over 300% within the first four months from re-launch.

Specifically, we worked closely with the development team at Birthday-in-a-Box while taking over the management of the design process. We identified the scope, resources, timeline and methodology for the project and implemented the solution with the Birthday-in-a-Box team.

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